Branding vividly depends on the logos. But did you know that there are 5 different types of logos? However, it is worth noting that not all logos fit neatly and cleanly into every project when it comes to branding. You need to know the snippets about 5 basic types of logos. The 5 main categories of logo styles are – wordmarks, letter marks, brandmarks, combination marks, and emblems. However, this blog penned by the most recommended professional logo design farm in the UK is going to explain how each category is defined and give you some famous examples along with explaining when and why they should be used appropriately. Read ahead to know more.

1. Wordmark: A wordmark aka logotype logo– is in many ways the simplest type of logo style that casts the brand or company’s name in text alone. Famous big brands all over the globe believe that the simplicity of a type-only logo can convey a sense of confidence, history, and stability. Besides, the wordmark logos can also be a good choice for a start-up, since it contains the company’s full name and helps to make it known to the audience. Some of the famous examples of wordmark logos include Coca-Cola, Disney, Canon, Sony, Visa, Google, Facebook, Yahoo, etc.
2. Letter mark: Also, popularly known as a monogram logo, a letter mark logo is again made of text, but this time, based on the initials of the company or brand, rather than its full name or the entire word. A letter mark logo is a good choice for a company whose name is difficult to pronounce, or too long to work as a logo in most media. Famous examples of letter marks include the logos for Home Box Office (HBO), the National Aeronautics and Space Administration (NASA), Procter & Gamble (P&G), etc.
3. Brandmark: Pictorial marks or brandmark logos contain no text but an image, icon, or symbol that represents the company or brand. A brandmark logo is a great way for audiences to form a psychological connection to a particular brand. Some famous examples include the Apple silhouette, the Nike ‘Swoosh’, the Red Cross symbol, and the WWF panda.
4. Combination mark: As the name suggests, a combination mark logo involves a combination of wordmark and symbol as well. Combination mark logos convey a visual idea of what the brand represents, as well as make it clear what it’s called. Therefore, a combination mark is particularly useful for new or less well-known brands. Some of the known examples include the logos for Adidas, Doritos, Pizza Hut, McDonald’s, Microsoft, Domino’s Pizza, etc.
5. Emblem: Just like a combination mark logo, an emblem also involves both text and symbol, but in this case, the text appears inside the character. Some famous examples of emblems are the logos for Ford, Starbucks, Harley-Davidson, Burger King, etc. Emblems are usually used by organizations like schools, charities, sports teams, etc.

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