A logo design is perhaps the most important part of any brand or company. Depending on the nicely-crafted logo design, a huge brand reputation is often built up. Besides, to catch the attention of the target audience, a good logo design is indispensable. So, it is needless to say that a good logo design is key to the success of any brand or company. But what if a brand logo is poorly designed? The answer is simple – the consumers will lose interest in the brand and eventually, it will hamper the sales of that company. Now the question is – how can you recognize a poorly-designed business logo? Well, there are some major characteristics to that! Let the experts of MR Logo Design, the highest-rated custom logo design company in the UK reveal some characteristics of bad logo design, based on their personal experiences and graphic rule as well.

If a logo design is complicated –

The foremost red flag in a business logo design is when it is too much complicated. This is because a brand logo design is for all. So, if it is too complicated to understand by common folks, they will lose interest in the brand itself. This is a drastic failure when it comes to having a business logo design that is incomprehensible to a majority of people.

If the message is not clear –

Every brand logo design has a specific symbol that conveys the core message of a company. Now, if a logo design has a symbol that measurably fails to cater to the message, the logo design may turn out to be unclear to the target audience. As a result, people would not be able to understand the key ideas of a brand and lose their connection with it.

If a logo is designed based on the latest trends –

It is quite easy to design a business logo by following an ongoing trend. But after that, it becomes tougher to continue its dominance after some days. This is because trends usually come and go, and last shortly. Similarly, the effects of the latest trends last momentarily. Trendy logo designs may eventually be pale and dull as soon as the trend fades away. On the other hand, a classic logo design that does not follow the latest trend, rules over the decades for its timelessness.

If a logo is difficult to read –

This is such a big one, you know! We have seen a lot of cheap logo design services in the UK to add hard-to-read fonts to a business logo design to make it extravagant. But is this extravagance required when it is all about a good business logo design? A big NO. You do not need to make your logo design extraordinary by adding incomprehensible fonts that are quite hard to read. Just think, if your business logo design is not legible, how can you expect your target audience to your visit your website further?

If a logo does not follow the basic logo design rules –

Everything has a basic rule and so does a logo design. Your logo design may automatically be bad or poorly-designed if it does not carry out some basic rules for logo designs that include –

• Proper font application
• Appropriate color combinations
• Proper use of symbols

If a logo design is not versatile –

A custom logo design company in the UK may ask for several days to create a business logo design. But it becomes totally pointless if the logo is made non-versatile. Nowadays, business logos are used everywhere – websites, social media, business cards, posters, packaging, and every other promotional thing. So, it is very much important for your logo design to fit everywhere for the sake of your brand’s well-being.

Now that you are already acquainted with the criteria of a bad logo design, you have probably understood that there are a lot of things to remember when designing a business logo. So, it is always good to seek professional help from any reputable custom logo design company in the UK when it comes to making a good logo design for your brand. To the professionals, you will no doubt get the best logo designs that meet your expectations.