It is needless to say that logos are considered to be the core identities of brands or businesses. This is because people are more like to recognize a brand when they see a logo and recall their experience with its products or services. This is the very reason why graphic designers who create quality logo designs in the UK take extra care to design a professional logo to create an impression of a brand and convey the brand message. For that, a logo designer should particularly pay heed to the type of business logos that can best represent a brand or company’s personality and identity. However, our latest blog discusses all the main 3 types of logos.

Here are 3 different and major types of brand logos –

Letter mark logos

Letter mark logos are also commonly known as monogram logos. Just as the name suggests, this is a type of logo that consists of the brand’s name. For example, look at HBO, IBM, NASA, and HP logos. However, the names of these brands are in their initial forms rather than the long full forms. Therefore, the companies showed their name within two or three words instead of going for the whole name, and guess what? They all are globally popular brands people hardly forget about! Because each of these highly popular brands has used its initials as a logo itself rather than going for a fancy image or pictorial representation.

Wordmark logos

A wordmark logo looks exactly like a letter mark logo. Still, it is somewhere slightly different from the latter mark logos. The major difference is this type of logo does not concentrate on the initials but the complete name of a brand or company. For example, a bundle of popular brands has embraced the idea of logotypes or wordmark logos. Coca-Cola, Pepsi, Google, Disney, etc., are some of them. However, this type of logo serves great when a brand has a unique, easy, and appealing name.

Abstract logos

Abstract logos are going super trendy these days. This type of logo has pictures in it, but it avoids the typical or literal representation of a brand or company. However, you can utilize any abstract geometric form to symbolize your brand. Some of the best examples of this type of logo design are the Nike swoosh, the Adidas flower, the divided circle of Pepsi, etc.

Apart from these 3, there are a lot of other types of logo designs. To know more, contact any professional logo design agency in the UK.