If you have a small or large business, you must be aware of the fact that your professionally designed logo represents the persona of your brand or company. Your brand logo design quintessentially depicts the story and conveys the ideology of your brand to your target audience. Therefore, your logo design holds a lot of responsibilities when it comes to uplifting the image of your business. No matter how eye-catching and visually-appealing logo design you have for your business, your brand has to face some worst consequences if your logo design makes any sort of slip-ups. Therefore, to assist to lessen some major issues, the experts of a custom logo design service in the UK have compiled a list of 5 logo design myths that are to be strictly avoided.

Myth-1 A business logo design should be complicated.

Fact:

Well, we have already mentioned earlier that the main purpose of a logo design is to convey the ideology of a brand. Now, if a brand logo turns out to be too much-complicated, it will fail to portray the original message of any particular brand to the target audience. This is because too much-complicated business logo designs lack clarity. As a result, common people become unable to understand the purpose of the brand and lose interest in that brand and its products. This is how a complicated and unclear logo design creates a negative impact on a brand or company. Henceforth, try to keep your brand logo design simple, vivid, and most importantly, expressive.

Myth-2 The selection of colors for a brand logo is not a big thing.

Fact:

But the reality is just the opposite. The proper selection of colors is indeed a big thing for any professional logo design in the UK. Choosing irrelevant colors for a brand logo design is often considered to be one of the biggest mistakes in the logo design industry. Rather, choosing the most suitable colors for a brand logo is way more beneficial when it comes to involving your customers. Undoubtedly, in business logo designs, the appropriate colors attract more eyeballs and make a brand memorable to the customers.

Myth-3 Choosing random poor fonts is not a mistake in logo designing.

Fact:

Perhaps, taking typography for granted is the most remarkable mistake a logo designer can even make while designing a brand logo. Typography or fonts take a major grip on the overall visual component, style, and appearance of a logo design. So, why is not it a mistake to choose inappropriate fonts for business logo designs? However, to avoid this major mistake, one must consider the basic art and avoid using multiple fonts and styles for a single logo design. This may create a hotchpotch and result in an utter patchwork.

Myth-4 A logo design does not need to be unique all the time.

Fact:

It is very much easy to steal others’ work as it does not require a lot of effort. But a copied piece of work will never be able to catch the attention of the target audience. People always get impressed by unique ideas. So, when it comes to a business logo design, a designer must put enough effort to create something whole-new and unique. It is just a dreadful excuse to not be able to make a thorough research and create a unique logo design for a brand or company. Therefore, in the hopes of fast bucks, it will cost you more if you tend to copy or steal others’ ideas and works.

Myth-5 A brand logo design must carry a specific symbol.

Fact:

Not necessarily! Even some of the most globally-acclaimed brands do not have a logo that carries any specific symbol. But we are not saying that having a symbol in a logo design is bad. Even a symbol becomes more memorable to the audience than the name of any company. For example – the symbols of Apple, Pepsi, Audi, Chanel, and many more! However, using a symbol is good to represent something about any brand. But if that is not required, it is always best to go for typographical solutions to keep it simpler.

If brand logos could speak, they would certainly ask most logo designers and business owners to avoid these mistakes at all costs. So, when it comes to having the best logo design for your business, look no further than any professional logo design services in the UK.