How Does A Logo Affect The Branding Of A Business?


Before we start with the topic ‘how does a logo affect the branding of a business’ let us first know about what logo and branding are. The logo is a symbol, which is made up of images and texts – it tells people the name of the business & creates a visual identity that represents the brand values and vision. It is an important part of a brand identity. Branding, on the other hand, is the method of creating a positive, strong perception of an organization as well as its products/services in the mind of its customers. And branding is best done with a logo. In fact, it has been seen that a business cannot be made a success. without powerful logo design. Now let us find out how a logo affects the branding of a business.

Vital element of branding

A logo is a vital element of branding. It grabs customer attention, creates a strong first impression and is the foundation of brand identity. It differentiates one from its competitors, fosters brand loyalty and is memorable. However, only when it is able to reflect the brand value and concept, it can become the brand choice in the market.

Easy to remember

Designing a good logo is definitely a necessity since every business wants its logo to be remembered by its customer base . But not all logos are designed the right way – only when done by professional logo design experts in the UK, the outcome turns out to be mind-blowing. A good logo actually has both visual and conceptual values. These values happen to be the features of a logo that contribute to the image of a brand. If any logo isn’t that easy to remember, it might not get registered in the client’s mind and that actually can deteriorate the main purpose of a logo design.

Able to reflect the brand image

In the same way, if a logo is unable to reflect the brand image irrespective of its product or service offerings, it will not be able to get a place in the mind of its users. Furthermore, a logo that’s not able to build an association of brand values may fail to represent a brand. For example, an IT company generally has a simple and monochrome design. But a paint manufacturer usually has a vibrant and colorful logo. What will happen if the situation is reversed? Both the companies will not be able to represent the image of their respective brands. Hence, it is important that the logo design has custom features and attributes, depending on the brand’s nature. Color choice can be a decisive factor in such a case. Apart from the main colors of the logo, supplementary colors may also be chosen to enhance the feel of the brand and make it look unique. The font and images are chosen also happen to be important in making a brand knock-out.

Nowadays businesses are a lot more inclined to come up with products or services. They want to  communicate with their target audience on an emotional and personal level. And they are doing this by getting custom logos designed that shows their visions and values. It also communicates the brand message within seconds instilling memorability and that trust factor.