The most important function of any logo is to allow easy identification and differentiation-the logo functions as the face of the brand and the smallest unit of recognition. The logo should also communicate something about the experience and lifestyle associated with the brand. This allows the viewers to find a lifestyle connected with the restaurant. A professional logo design in the UK for a restaurant is not an easy task, and it is an art that might take years to master.
A good logo and smart branding strategy can push your business’ sales to another level, increasing profits in no time. Branding is the factor that determines the success of your marketing strategy. However, a good logo reflects the brand’s design, theme, values, and colours. Thereby serving as a tool for marketing your brand, telling a story, and make it engaging. Following are the parameters that would make your restaurant logo a quality logo design in the UK.
There are so many restaurants in the UK, serving almost the same thing. So what would make the customers get attracted to your restaurant and retain the brand loyalty? Choosing a suitable logo and branding strategy can increase awareness and interest. New people will recognize your brand, and your brand will stand out from the crowd of similar establishments. The logo of your restaurant determines the initial impression on new visitors and puts forward a message for your restaurant. For instance, the logo of Wendy’s, named after the owner Thomas’ daughter, has the word “MOM” written on the collar. This simple gesture can represent that the customers will taste home-cooked food and represent the family, quality, and old-fashioned values.
A creative logo can attract customers towards the brand and also helps in retaining brand loyalty. The majority of the customers form an opinion when they make the first purchase, and it is difficult to change this opinion later on. Investing in creativity will make your brand look appealing, and customers expect a completely new experience in contrast to a mediocre logo.
3) The logo should tell a story
If your brand’s logo can put forward the story associated with the restaurant, that will attract the customers more towards your restaurant. Including factors such as what prompted you to open up a restaurant, what kind of food do you serve, and the specialty of your ingredients can make your logo narrate a story. This would also make the logo more relatable. For instance, the Cracker Barrel logo pristinely depicts a man and a barrel in front of an old store. The logo also narrates a story of Southern comfort and hospitality.
4) Be consistent
A logo that is consistent and uses balanced shapes and symmetric logos is more attractive to the customers. A cluttered logo confuses the customers. Hence, it is better to use familiar and simpler shapes in a restaurant logo. A strong symmetry is required for a strong logo design. As colours have an important impression on the customer’s mind, it is necessary to use the colours according to the restaurant’s format. Use colours that the customers can relate to. For instance, an Italian restaurant can use green and red colours in their flag because it represents the colours of the Italian flag.
MR logo Design can provide your restaurant with an affordable logo design in the UK. Apart from the parameters mentioned above, it is also necessary to avoid the inappropriate use of graphics, wrong usage of theme, and wrong choice of colour.